VIV | Interviews

ViV has evolved — and its new website brings that evolution into focus.

For more than a decade, production has been an essential part of the agency’s work. Alongside representing its artists, ViV has been producing still and moving-image projects, building teams and supporting clients and collaborators from behind the scenes. Until now, however, that side of the agency has remained largely out of view.

ARTURO TORRES, PHOTOGRAPHER/DIRECTOR

JONATHAN MANNION, PHOTOGRAPHER

QUINN GRAVIER, PHOTOGRAPHER

The new website changes that balance. ViV’s artists remain firmly at its core, with their work given the space and attention it deserves, while production and creative services now sit alongside representation as an equally visible part of the agency.

BETH STERNBAUM, PHOTOGRAPHER/DIRECTOR

GARRETT BYRUM, PHOTOGRAPHER/DIRECTOR

EDWARD TRAN, CINEMATOGRAPHER

It’s less about moving into new territory than revealing what was already there: more than ten years of production experience, infrastructure and creative collaboration that have long been part of how ViV works.

CERA HENSLEY, PHOTOGRAPHER/DIRECTOR

JASON KENT, PHOTOGRAPHER

DANIELLE MOORE, CREATIVE DIRECTOR

Designed by Sam Dallyn of Lundqvist & Dallyn and developed by Luke Tounge, the site also prompted a broader evolution of ViV’s identity."The new logo refines elements of the existing identity to feel more current, premium and integrated with the wider design system. Reducing the name to simply ViV makes it more iconic, while removing an extra typographic style and allowing it to sit more naturally with the photography and condensed Garamond serif.” -Sam

Not a reinvention, but a clearer, more complete expression of ViV today — connecting its artists, its production expertise and where the agency is heading next.

✉ Katie Patterson

       [VIV]