Nike Atelier for Jannik Sinner Following the Australian Open, Jannik Sinner partnered with Nike on a bespoke, one-of-one performance look unveiled in Milan during a key winter sports moment. Designed through close collaboration with Nike’s creative leadership, the layered ensemble fused A.I.R. innovation, premium craftsmanship and references to Sinner’s Alpine roots, including a custom carabiner inspired by the Dolomites where he grew up skiing. The project reflects Nike Atelier, a platform dedicated to crafting custom pieces for athletes at defining off-field moments. More than a technical showcase, the look embodied identity, culture and long-term partnership. Rooted in dialogue and authenticity, it demonstrated how Nike approaches athlete expression beyond competition, where performance meets personal narrative. Creative Direction @nike Talent @janniksin Photographer @anatheine Post House @sheriff.projects Italia 🇮🇹 #sheriffprojects | Sheriff Projects