Chanel Spring-Summer 26 Chanel unveils its first Spring–Summer 2026 campaign under the creative direction of Matthieu Blazy, set within the storied walls of La Pausa, Gabrielle Chanel’s Mediterranean villa on the Côte d’Azur. Photographed by Alec Soth, the series favors quiet atmosphere over spectacle, embracing a slower, almost documentary gaze. Models including Awar Odhiang, Bhavitha Mandava and Loli Bahia move naturally through the house, inhabiting rather than simply presenting the collection. The imagery subtly echoes archival moments of Coco Chanel herself, blurring the line between memory and modernity. Rather than leaning on nostalgia, Blazy activates Chanel’s living heritage with restraint and clarity. Creative Direction @chanelofficial @matthieu_blazy Photographer @littlebrownmushroom Talent @awarodhiang @bhavithamandava @lolibahiaa @aditsa_berzenia @martafrecciaa @trinicastanio @waleskagorczevski @darthnoor @latahlia.hickling @josephenakuei @jiangxiuli09 @cathyysimmons Post House @sheriff.projects #sheriffprojects | Sheriff Projects